From bw@ashbysolutions.com Sat Jan 21 10:03:46 2012
Subject:Re: Nord C2D Price

MAP = Minimum Advertised Price

Since the advent of online sales, this term has become prevalent. A
dealer can advertise above MAP, but not below. Dealers are not held to
sell at MAP, but they can't advertise lower prices. This essentially
sets the street price.

Regards,

-BW

Bruce Wahler
Ashby Solutions.com™
bw@ashbysolutions.com
http://music.ashbysolutions.com
877.55.ASHBY (877.552.7429)

On 1/21/2012 12:49 PM, Jackoverfull wrote:
> I'm not sure about the meaning of "MAP"… MSRP stands for "manufacturer's suggested retail price", right?