From bruce@ashbysolutions.com Wed Oct 26 09:36:04 2005
Subject:Re: B4 vs. EVB3, and using the Leslie sim separately

Hi Kevin,

I see your points. Until Apple makes a product like the Receptor, though, I will be able to run the NI B4 without bringing a laptop to a gig, but the same isn't true of EVB3. Neglecting personal preferences, reliability, or even cost: a laptop is an inviting target for thieves; a dedicated rack module is not.

And even when/if Apple comes out with an i-something that works like a Receptor, your business logic implies that the Apple version may only run certain soft-synths -- the ones that they feel will lead to hardware sales. I still say that they are *ignoring* the Windows market -- at least, the Windows users who won't convert to Macs because of other reasons than just musical preference. And there are a lot of those people.

That's the shame of the whole mess, IMHO. An open, or even semi-open, system benefits musicians more than a closed system. The Apple side of the PC Wars started the VST platform, right? But now that they can't own it, lock, stock, and barrel, it would seem that they don't want to play in that sandbox anymore. :-(

Regards,

-BW

--
Bruce Wahler
Design Consultant
Ashby Solutions™ http://consult.ashbysolutions.com
978.386.7389 voice/fax
bruce@ashbysolutions.com

At 04:20 PM 10/26/2005 +0000, you wrote:
>--- In CloneWheel@yahoogroups.com, Bruce Wahler wrote:
>> I agree with everything that you said -- if you take the last four words out of the
>> paragraph. I can't come up with a good reason for Apple to ignore an extremely large
>> target market for Logic.
>
>They are not ignoring anybody. Here's the clue to understanding Apple. Apple is a hardware
>company. Period. Do they create software, yes, do they create their own operating system,
>yes, but make no mistake, at the end of the day they are now and have always been a
>hardware company first. Apple makes their life so much easier in this regard too, because
>the hardware combinations that they then have to support with their software and their OS
>are a very well known, very finite number. If they produce software or an OS experience that
>is pleasing to people or necessary for people, they drive hardware sales. Why cannibalize
>their hardware sales by offering the Pro apps they do produce for a different platform? Why
>spend countless thousands of man hours a week supporting your programs on someone
>else's hardware? Those aren't good business moves once you realize that it's the hardware
>where Apple has always made it's money. Apple is not ignoring anybody - if you want to run
>their apps, they'll sell you the hardware to do it on all day long. That's one of the things that
>has always made the Mac/Windows debate so funny to me - Windows is an operating system,
>the Mac is a entire package. They are literally Apples and oranges.
>
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