From m.zyla@verizon.net Sat May 22 12:24:48 2004
Subject:Re: I Want The XK3

> Nope! Not in the piano side of the industry - in particular with Steinway.
> They don't utlize product specialists per se, and the piano market doesn't
> really have workshops, etc. with their dealers.
>
> However in the MI (Musical Instrument) market, your statement is certainly
> true. But, in any case I think you are confusing product specialists and
> Artists. I was referring to Artists who endorse products such as Joey D and
> others who are artist level and who may occasionally do some workshops, etc.
> but their primary need by a manufacturer is to "endorse" the product so as to
> gain more credibility from the buying public.
>
> Yes, you are right in that there are many who greatly enhance their incomes by
> working for manufacturers as product specialists - thereby also endorsing the
> product. But generally, (and admittedly my knowledge of MI is somewhat
> limited), the higher profile artists are not considered product specialists.
> They are used for trade shows, concerts, and industry events. Product
> specialists work at the dealer level with clinics, etc., and often at trade
> shows too, but interacting more with the the deal

Having 15 years of manufacturers' retail and rep experience in the music
industry, I'm confident that my observations are correct.

M