From markzyla@northshoremarketing.com Tue Jul 30 16:43:18 2002
Subject:Re: Perspective Revisited


>> This
>> new technology is going to translate into less expensive products which
>> means people like us that populate these newsgroups will benefit from the
>> products that spin off from the "New B3"
>
> The new Voce key-5 , has the basic sound engine from the V-5 with the
> addition of a tweaked chorus, and perc. It is a straight up organ. 4 sets of
> drawbars plus 16&8 ft pedal draws. Now with a List Price of $4000 plus a
> custom 25 note pedal board that might be $1500 that equates to $5500 List
> price. Lets say for the sake of argument they put it in a real B-3 cab, $3500
> made new , and add a Leslie, $2000, their might be a incredible 400 watt
> version of that comming down the pike also, oop's did I say that, That puts
> it at $11,000 LIST. Where does the justification of $24,995 come from? The
> church market is lining up for the Key 5. WHY? They are savy, getting
> educated, and learning fast.

Apples/oranges here. The "New B3" is totally new digital technology, new
patented key switch assembly, Flash Rom expandability (hello Electro?).
This product is for those who want the exact experience of a B3. I can
guarantee you that there IS a church market who will want nothing short of
that visual and tactile experience, and have the budget to afford it. One
only needs surf the 'Net to see what prime condition B3's are being sold
for. This ain't a piece for a weekend warrior, unless you a retired
Microsoft millionaire. You don't need to sell a thousand of these to have a
successful product - just look at Midas consoles, Bentleys or Lear jets.

This technology will produce some down market products. Whether or not they
are introduced in a timely fashion remains to be seen. For H/S, it better
be sooner than later, given the plethora of clone products current and
emerging.

Mark Zyla
Northshore Marketing
16 West Harrison Suite 205
Seattle, WA 98119
(206) 284-9699
(206) 285-9412 fax